Press & Media

Resources for journalists, bloggers, and content creators covering Hookit and the creator economy.

10K+

Registered Sellers

50K+

Monthly Buyers

₹2Cr+

GMV Processed

2026

Founded

About Hookit

Hookit is a curated marketplace that enables Instagram creators, artists, and small businesses to sell their products directly to buyers. Founded in 2026 in Pune, India, Hookit bridges the gap between social media discovery and e-commerce conversion.

Unlike traditional marketplaces that charge 15-25% commission, Hookit operates on a transparent 8% platform fee + 1.5% payment processing model, ensuring creators keep more of their earnings. The platform supports physical products, digital downloads, and affiliate links.

Hookit is built on Next.js, TypeScript, and Supabase, with payments powered by Razorpay. The platform is designed for mobile-first India, with support for UPI, cards, net banking, and EMI options.

Quick Facts

Legal NameHookit Technologies

FoundedJanuary 2026

HeadquartersPune, Maharashtra, India

Founder & CEOVinayak Maske

Websitehookit.online

TaglineFind it. Love it. Hook it.

IndustryE-commerce / Creator Economy

Business ModelCommission + Subscription

Founder Quotes

"We started Hookit because we saw talented creators struggling to monetize their Instagram following. Every creator deserves a store they own."

Vinayak Maske

Founder & CEO, Hookit

On the mission behind Hookit

"The future of commerce is creator-led. In 5 years, every Instagram creator will have their own storefront. We are building that infrastructure today."

Vinayak Maske

Founder & CEO, Hookit

On the future of creator commerce

"Our 8% commission is not just a number — it's a statement that we are on the creator's side. Amazon takes 15-20%. We take half that."

Vinayak Maske

Founder & CEO, Hookit

On pricing philosophy

Press Releases

FundingMay 15, 2026

Hookit Raises Seed Round to Empower Indian Creators

Pune-based marketplace startup secures funding to scale platform serving Instagram creators and small businesses.

ProductApril 2, 2026

Hookit Launches Zero-Commission Digital Products Category

New category enables creators to sell digital downloads with just 5% platform fee, lowest in industry.

PartnershipMarch 10, 2026

Hookit Partners with Razorpay for Secure Payments

Integration enables UPI, cards, and EMI payments for buyers across India with industry-leading security.

In the News

YourStoryMay 2026

This Pune startup is building the Shopify for Instagram creators

EntrackrApril 2026

Hookit raises pre-seed funding from angel investors

Inc42March 2026

How Hookit is solving the discovery problem for Indian artisans

Brand Assets

Download official logos, screenshots, and guidelines for media use

Logo Pack

SVG, PNG, and EPS formats in color, black, and white variants

2.4 MB

Brand Guidelines

Colors, typography, spacing, and usage rules

1.1 MB

Product Screenshots

High-res screenshots of platform and mobile views

8.7 MB

Founder Photos

Professional headshots and team photos

5.2 MB

Press Release Templates

Word and Google Docs formats for announcements

340 KB

Platform Demo Video

2-minute overview of Hookit marketplace

45 MB

By downloading, you agree to use these assets in accordance with our Brand Guidelines. Do not modify colors, proportions, or add effects to the logo.

Press inquiries

For interview requests, speaking opportunities, partnership discussions, or additional assets.

press@hookit.online

Response time: Within 4 hours

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