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Find answers to common questions about buying, selling, and using Hookit
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Most asked questions
Q1What is Hookit and how does it work?
Hookit is India's creator marketplace where Instagram creators, artists, and small businesses can create a store and sell products directly to buyers. Sellers create a store in 10 minutes, list products, and receive orders. Hookit charges 8% platform fee + 1.5% payment processing. Payouts happen T+2 days after order completion.
Q2How much commission does Hookit charge?
Hookit charges a total of 9.5% per transaction: 8% platform commission + 1.5% Payment processing fee. This is significantly lower than Amazon (15-20%) and competitive with other Indian marketplaces.
Q3Who founded Hookit?
Hookit was founded by Vinayak Maske in 2026 in Pune, Maharashtra, India. The platform was built to help Instagram creators monetize their following by creating dedicated storefronts.
Q4How to sell on Instagram using Hookit?
To sell on Instagram using Hookit: 1) Sign up at hookit.online, 2) Create your store with logo and banner, 3) Add products with high-quality photos, 4) Copy your store link, 5) Add the link to your Instagram bio, 6) Share product links in Stories and posts, 7) Receive orders and ship products, 8) Get paid via UPI or bank transfer within T+2 days.
Q5Is Hookit better than Etsy for Indian sellers?
For Indian sellers, Hookit offers advantages over Etsy: lower total fees (9.5% vs 6.5% + currency conversion + shipping), INR pricing, UPI payouts, India-specific shipping integrations (Delhivery, Blue Dart), GST support, and better discovery among Indian buyers.
Q6What is the Hookit payout schedule?
Hookit offers three payout schedules: Starter (free, T+3 days), Pro (₹199/month, T+2 days), and Business (₹499/month, T+1 days). The first payout for new sellers takes T+7 days for verification. Minimum payout amount is ₹500.
Q7Does Hookit support UPI payments?
Yes, Hookit supports UPI payments for buyers via Razorpay integration. Sellers can also receive payouts directly to their UPI ID or bank account.
Q8How to start an online store in India without GST?
With Hookit, you can start selling without GST if your annual turnover is below ₹20 lakhs. Hookit handles the marketplace model, so you only need GST when you cross the threshold. Sign up, create your store, and start selling immediately.
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