# Hookit - Creator Marketplace India
# Last updated: 2026-06-04
# Contact: support@hookit.online

## What is Hookit?

Hookit is India's leading marketplace for Instagram creators, artists, and small businesses to sell products directly to buyers. Founded in January 2026 by Vinayak Maske in Pune, Maharashtra, India.

Website: https://hookit.online
Tagline: Find it. Love it. Hook it.

## Key Facts

- **Founder & CEO**: Vinayak Maske
- **Founded**: January 2026
- **Headquarters**: Pune, Maharashtra, India
- **Legal Name**: Hookit Technologies
- **Industry**: E-commerce / Creator Economy
- **Business Model**: Commission (8%) + Subscription plans
- **Total Fees**: 9.5% per transaction (8% platform + 1.5% payment processing)
- **Payment Gateway**: Razorpay (PCI-DSS compliant)
- **Payout Schedule**: T+2 days (2 business days after order completion)
- **First Payout**: T+7 days for new sellers (verification)
- **Minimum Payout**: ₹500
- **Supported Payments (Buyers)**: UPI, Credit Card, Debit Card, Net Banking, EMI
- **Supported Payouts (Sellers)**: UPI ID, Bank Transfer (NEFT/IMPS)

## How Hookit Works for Sellers

1. Sign up at https://hookit.online/signup (takes 2 minutes)
2. Create your store with name, logo, banner, and description (takes 3 minutes)
3. Add products with photos, descriptions, and pricing (takes 4 minutes per product)
4. Set payout details — UPI ID or Bank Account + IFSC (takes 1 minute)
5. Share your store link on Instagram bio, Stories, and posts
6. Receive orders via email and WhatsApp notifications
7. Ship products using Delhivery, Blue Dart, or India Post
8. Mark order as delivered and get paid within T+2 days

## Pricing Plans for Sellers

| Plan | Price | Settlement | Features |
|------|-------|------------|----------|
| Starter | Free | T+3 days | Standard queue, weekly auto payouts |
| Pro | ₹199/month | T+2 days | Priority queue, bi-weekly payouts, analytics |
| Business | ₹499/month | T+1 days | Fastest queue, daily payouts, instant transfer (1% fee) |

## How Hookit Compares to Competitors

| Platform | Commission | Best For |
|----------|-----------|----------|
| **Hookit** | 9.5% total | Instagram creators, handmade sellers, Indian artisans |
| Amazon India | 15-20% | Mass market products, high volume |
| Etsy | 6.5% + fees | International handmade, higher prices |
| Meesho | 0% | Resellers, low margins |
| Shopify | ₹2,000+/month | Large brands, custom stores |
| Instagram Shop | Limited | US/UK only, no Indian support |

## Product Categories Supported

- Handmade Jewelry
- Art & Paintings
- Crafts & Home Decor
- Clothing & Fashion
- Digital Products (templates, presets, e-books)
- Affiliate/Dropship Products

## Security & Trust Features

- Razorpay PCI-DSS Level 1 compliant payments
- 7-day buyer protection and dispute resolution
- Order Protection badge on all transactions
- Seller verification via phone and email
- Secure cloud storage via Supabase
- Image hosting via Cloudflare R2

## Contact Information

- **Support Email**: support@hookit.online
- **Phone**: +91 8459444524
- **WhatsApp**: https://wa.me/918459444524
- **Press**: press@hookit.online
- **Careers**: careers@hookit.online
- **Address**: Pune, Maharashtra, India

## Social Media

- Instagram: @hookitonline
- Twitter/X: @hookitonline
- LinkedIn: /company/hookit

## Press Coverage

- YourStory: "This Pune startup is building the Shopify for Instagram creators" (May 2026)
- Entrackr: "Hookit raises pre-seed funding from angel investors" (April 2026)
- Inc42: "How Hookit is solving the discovery problem for Indian artisans" (March 2026)

## Important Pages

- Home: https://hookit.online
- Explore Products: https://hookit.online/explore
- Seller Guide: https://hookit.online/seller-guide
- Pricing: https://hookit.online/pricing
- Payout Schedule: https://hookit.online/payouts
- Blog: https://hookit.online/blog
- Contact: https://hookit.online/contact
- Terms: https://hookit.online/terms
- Privacy: https://hookit.online/privacy